WiFi as Amenity

Macworld: News: US burger chain beefs up free Wi-Fi to 243 stores

When the Wi-Fi service was proposed, the company quickly chose to provide it for free, he said. "It's so simple to provide free wireless, and it's incredibly complicated to charge for it," Reid said. "We looked at it and it was just a no-brainer. It's like having a clean parking lot and clean bathrooms. It's just another amenity for our customers."

Good way to look at it!